The Arboretum is now open for pre-booked visitors only. Bookings are made per vehicle and can only be made up to two weeks in advance.
In line with Government legislation, we ask all visitors to wear masks in all indoor spaces.
We have implemented new procedures to help keep our visitors and team members safe, including one way systems, additional cleaning regimes, amended food offer, digital chapel welcome talk and reduced daily capacity.
Our restaurant is currently offering a carry out and table service offer. If you wish to dine inside the restaurant, please book a table with our food services team on arrival.
The National Memorial Arboretum, which is part of The Royal British Legion Group, takes your privacy very seriously and we want to assure you that your personal information is safe with us and we will never sell your details. Our privacy promise covers how we treat your data and puts you in control of what happens to it.
The National Memorial Arboretum is the UK’s year-round centre of Remembrance. A place which helps people reflect and be inspired, at the Arboretum visitors can celebrate lives lived and commemorate lives lost in service. The Arboretum is part of The Royal British Legion.
If you are unhappy with anything we’ve done in relation to your data, please contact us and we will look in to what’s happened straight away.
We have protocols in place to ensure your data is protected, but in the event of a mistake, we will follow strict procedures to keep you informed and put things right.
If you have any questions please contact us via firstname.lastname@example.org or call 01283 245 100 and we will be happy to help.
The National Memorial Arboretum takes the privacy of our visitors, supporters and volunteers very seriously, and we are committed to protecting your privacy. This policy tells you how we collect your personal information, how we store it, how we use it and what your rights are in relation to your personal information.
If you have any queries about this policy please contact:
Data Protection Officer National Memorial Arboretum Croxall Road Alrewas Staffordshire DE13 7AR
The National Memorial Arboretum is the “data controller” of the personal information you provide to us, and we will determine and tell you about the purpose for which we are collecting your information and how we will use it. We collect your personal information in a number of ways:
When you provide it to us directly via telephone, letter, email, text / messaging service or National Memorial Arboretum forms or via an organisation working for us (e.g. a fundraising agency);
When you give other organisations consent to share it with us;
When we collect it as you use our website, free WiFi service or social media pages and apps; or
When you have consented to third parties sharing it with us; for example from our service providers or from a friend who wants to tell you about our website or the activities and events we operate or the fundraising activities we carry out.
We will collect your personal data when you enquire about, or participate in, our activities and events, make a donation to us, purchase products from our retail outlets, join the NMA Friends, sponsor a bench, plaque or paviour, commission the installation of a memorial onsite, send an email, ask a question about our services or otherwise provide us with personal data.
We will use your personal information for one or more of the following purposes:
The National Memorial Arboretum may analyse the personal data we collect to create a profile of your interests and preferences so that we can contact you in the most appropriate way, and with the most relevant information, to provide a better experience for you.If you do not wish your data to be used in any of the ways listed above, or have questions about this, then use the contact us form on the ‘Contact Us' page. We may need to share your information with our contracted service providers and agents for the purposes described above.
If you enter your contact details in one of our online registration forms, we may use this information to contact you even if you don’t "send" or "submit" the form. We will only do this to see if we can help with any problems you might be experiencing with the form or with our websites.
To do this, we may use additional external sources of data to increase and enhance the information we hold about you, such as Experian Mosaic. This may include obtaining details of changes of address, age data and other contact details and consumption and demographic data. It may also include information from public registers and other publicly available sources such as Companies House, newspapers and magazines. We regularly monitor our suppliers to ensure they meet our required standards and that they comply with current Data Protection legislation.
Where relevant, we may also assess your personal information for the purposes of fraud and credit risk reduction.
You have a choice about whether you want to receive information about our progress, fundraising activities, membership or campaigns. We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted. You can change your marketing preferences (such as email, phone, text or post at any time), by contacting:
National Memorial Arboretum Croxall Road Alrewas Staffordshire DE13 7AR
Tel: 01283 245 100
If you wish to change your preferences regarding participation in campaigns, please contact the Arboretum.
The lawful basis we use to process your data
We will process your personal data under one or more of the following lawful bases:
We may process your personal data where we have a genuine and legitimate reason to do so, and we are not harming any of your rights and interests. Our legitimate interests will be in providing lifelong support for the armed forces community, fundraising, organising events and campaigning.
This means that we may use your personal data for direct marketing, fraud prevention, network and information security, crime prevention/detection and analytics so that we can improve our services to give you the most appropriate information and ensure our fundraising campaigns are effective.
Our legitimate interests are:
We will process your personal data for our legitimate interests in a way we consider you would reasonably expect, to be proportionate and with minimal impact on your privacy. We will carry out assessments to ensure that we consider whether the processing is necessary and by balancing it out with your rights and freedoms.
You have a right to object to your personal data being processed under legitimate interests if you do not consider we have compelling legitimate grounds for the processing. Please see the section ‘Your rights’ for more information.
Under the General Data Protection Regulations (GDPR) you have the following rights:
If you would like to know more about your rights under the GDPR see the Information Commissioners Office website.
If you would like to make a request for any of the above actions, please submit your request to:
The Data Protection Officer
National Memorial Arboretum
Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area (EEA) in certain specific situations.
The data will always be held securely and we will take steps to ensure the organisation based outside of the EEA provides an adequate level of protection and we will put in place all necessary safeguards.
We do not share or sell visitor / supporter / member details with other charities or other third parties.
We will only disclose data when obliged to disclose personal data by law, or the disclosure is 'necessary' for purposes of national security, taxation and criminal investigation, or we have your consent.
We may share you personal data with one or more of the following:
The materials on this website are provided for general information purposes only. Every effort has been made to ensure the accuracy of the information on this website at the time of its inclusion but the National Memorial Arboretum does not guarantee the accuracy of such information. The National Memorial Arboretum is not liable for any action you may take as a result of relying on such information or advice on the website or for any loss or damage suffered by you as a result of taking any action.
The National Memorial Arboretum reserves the right to make changes and corrections at any time to this website without notice.
When access is obtained to another website by means of a link from this website the National Memorial Arboretum has no control over the contents on the other website. The National Memorial Arboretum accepts no liability, which might arise from your use or reliance on any information or links contained on those websites, or any personal information supplied by you to those websites. Any decision made by you based on the information contained on those websites is your sole responsibility.